The Rabbit Hole Kit was developed to help people ask better questions and move beyond surface-level interaction with objects, systems, and ideas. Instead of taking things for granted, the framework encourages a more intentional way of engaging with the world. In everyday life, we often operate on autopilot. We move through places, use tools, adopt new technologies, and consume information without reflecting on their deeper context. The Rabbit Hole Kit invites users to slow down and reconsider how they interact with what surrounds them. Rather than offering answers, the framework aims to activate curiosity and support the start of a creative process. It helps reveal gaps and overlooked areas where interesting questions can emerge. How to use the Rabbit Hole Kit (simple journey)
1. Pick your subject Mentally imagine the object, system, or idea you want to investigate (or place it in front of you).
2. Run it through the 5 Lenses Use each core question as a filter and let it “scan” your subject from a new angle:
1. Origin. Where does it come from?
2. Form. What does it look like?
3. Function. What is it meant to do?
4. Impact. What does it influence?
5. Future. How might it change?
3. Generate questions fast Actively think about connections between the lens and your subject. Write down as many questions as possible. Let one question lead to the next.
4. Go wider, then deeper There are no boundaries. Think freely. Follow the questions that feel most interesting or uncomfortable. That’s usually where the real “rabbit hole” begins.
Research shows that asking questions is a fundamental human skill used to reduce uncertainty, explore possibilities, and make sense of complex situations, while also being closely connected to curiosity, creativity, and discovery (Jirout & Klahr, 2012; Cremin, Burnard, & Craft, 2006).